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Flowers do not play a huge role in horticultural activities in Spain. Their production increased over the last 20 years. Canary Island, Catalonia, Murcia, and Valencia are areas dedicated to cultivation in Spain. Many areas have favorable weather conditions and are very aggressive in logistics and transportation, especially via sea. Their main focus is to market cut flowers worldwide. They focused on different categories of players, such as:
HORTICULTURIST – the wholesaler who sells to the outlet and distributes them to customers, maybe individuals and professionals.
NETWORK – a specialized store
INDEPENDENT – a store or flower shop
They have fertile soil and are cultivated widely. This country can have less than 1000 species of flowers. Spain is the fifth biggest European country and producer of the flower. They can export cut flowers, outdoor plants, and bulbs. Flowers in Spanish are lovely and colorful. Red Carnations is their national flower. Most women put carnations in their hair as a sign of love and passion. Spaniards love flowers and can even have them on a restaurant menu. Lantana Flower, Lilies, Gazania Flower, Valencia Red Rose, and Geraniums are the flowers they can produce Carnations and roses are the two prominent flowers produced; next to each other, they account for more than half of Spain's exports. Few flowers are traded through central markets compared to other regions; instead, there are personal wholesalers and even direct trade between farmers and retailers. Despite a decrease in popularity, Dianthus remains one of the widely planted flowers and is still extremely well enough in Spain.In contrast to other EU nations, it is manufactured domestically, and the supply and prices are very reasonable. Over the recent few years, the rose market has grown. Other cut flowers like tulips, gladioli, and lilies also were produced.